All of these are ego-related considerations that will impact her opinion about the issue of taking the free car. Attitude change is the fundamental objective of persuasive communication. The others may be somewhere in between - perhaps excited for a new car, but worried about the insurance and taxes; or excited, but immediately wondering how much they could make if they sold the car. The latitudes of rejection are much smaller, and the latitudes of acceptance and non-commitment are wider. . Maximum profit difference favouring the in-group Klee Group Member 12 19 13 17 7 Kandinsky Group Member 6 21 13 25 1 Results In the first system of point awarding, the boys generally awarded more points to the members of their in-group showing in-group favouritism.
I think the best way to explain this theory is by way of an illustration. . This theory refers to the internal processes that occur when a person is presented with an issue or argument, attitude change being the desired outcome of the persuader. Once a listener has judged a message position, we can determine how much persuasion is likely to occur. For the sake of argument, let's say you have four required courses to finish but have one three credit hour elective remaining. However, they also lead us to make errors of judgment. In the illustration, the anchor points of Muffy and Mort are represented as X.
Once we are a part of a group, we tend to do unexpected things like copying or adapting the attitudes and images of the other members, find our place in the social hierarchy and our individual role in the group, favour the in-group and look for a suitable leader within the group. Assimilation effects cause the persuadee to think the position is even more similar to theirs than it actually is, and therefore will not change and just assume that they agree. It is a meta-theory that directs research on cognitive perspective, which is how you perceive the situations. To make things slightly easier for you, you can choose two theorists out of the three if you so wish. The theory proposes the idea that persuasion is a stepwise process. The behavior can be in response to arranged or naturally-occurring stimuli. With regard to social stimuli specifically, judgment processes incorporate both past experiences and present circumstances.
The social learning theory through a psychological perspective advocates that people are not born with violent dispositions; however, they learn criminal behavior through their environment and life experiences Gosselin, 2013. These distortions influence the persuasiveness of the incoming message. The researchers discovered that, when a standard was provided for comparison, the participants categorized the objects relative to the aspects of the standard. Completely related to this study is a follow-up research done by Tajfel and Billig in the year 1973. Prejudice and discrimination are normally associated with errors of judgment. However, when discrepancy becomes so much the message falls into the latitude of rejection, persuasion decreases.
Term Latitude of Noncommitment Definition The range of ideas and statements that a person finds neither objectionable nor acceptable. You can see how Muffy and Mort view each of these positions by their respective latitudes. The third and final zone is the latitude of noncommitment. If the message is too close to the anchor, assimilation will occur and it will be construed to be no different than the original position. First example is criminology, the social theory can help to find the reason of criminology…. I don't think that social scientists could identify the number of factors that affect people's judgment. These all mean different things to each of us and makes our viewpoint unique.
For that individual, contributing to the charity is imperative, and any other response is unacceptable. The theory specifies the conditions under which this change takes place and predicts the direction and extent of the attitude change. They collected survey data from 1302 Swiss citizens, regarding their attitudes towards building a deep-ground-repository for nuclear waste. Misjudgments are the basis of prejudice and discrimination. Our level of ego-involvement affects the size of our latitudes. These experiments studied the mental assessment of physical objects, referred to at the time as psychophysical research.
Rich: Social Judgment Theory Thoughts Lesson Summary Social judgment theory suggests that the way we form opinions and thoughts on certain issues depends on three main factors: our anchor, other alternatives, and ego-involvement. They were given the impression that this grouping was based on the impressions that the experimenters received from them after the initial part of the experiment. A society as a system is substantially complex to analyze and social problems arising out of internal interactions are even more so. The psychological dimension refers to the role of thoughts, emotion, and behavior on others. Social Judgment Social judgment is how we perceive people, how we form impressions about them and how we think about social things. People vary in the extent to which they are involved in a topic.
It also means that those who try to persuade people who are highly involved in a topic may have to settle for smaller levels of persuasion than those who persuade the uninvolved. A major implication of social judgment theory is that persuasion is difficult to accomplish. Those who attend Columbine High School, or whose children attend it, and who knew the victims of this tragedy, are probably very involved in this topic. This is not a comprehensive list of theories but only a representative compilation of the various forms, which have their origin in different schools of thought. This means that a person may not agree with less extreme stands relative to his or her position, even though they may be in the same direction. Persuasion, Social Influence, and Compliance Gaining 4 th Edition. The second attitude zone is the latitude of rejection.
These latitudes compose, respectively, a range of preferred, offensive, and indifferent attitudes. These are the statements that the individual has no opinion on Griffin, 2006, p. So, if the attitude changes, the latitude of acceptance will shift along with it. The greater the rejection latitude, the more involved the individual is in the issue and thus is harder to persuade. Video: What is Social Judgment Theory? Four themes will be especially relevant in so far as our course is concern, namely, i. On the other hand, another less wealthy person might currently have a vehicle that is close to breaking down for good.