Both ethics and social media are important in the workplace, so the question becomes: What is the best way to manage them? With every good comes some bad… And while we all will agree that social media has opened up new doors which allow marketers to reach their target audiences in a less expensive yet more effective way, we cannot neglect to mention that there are definitely ethical issues which can arise. The latter can inform the former for those who care to learn history. We should not have to be scared of what we post. It is even tougher to see when you yourself cross ethical lines. At the sometime their invading your privacy, with that being said how you real feel about the 7 deadly sins? Never Compromise On Privacy: Privacy is a very sensitive domain as it is top concern of the internet generation.
For example, Celeb Boutique thought of implementing the viral marketing technique of trending hash tag on Twitter, instead of a positive brand recognition it caused a negative impact to the company brand image and was humiliated virally. Ensure that everyone working on the marketing or using social media through the company or even commenting as if they were a member of the public knows what the rules are. A partner company would like to buy the data from you. Misuse of Free Expertise and Contests With the growing use of Facebook contests and crowdsourcing for soliciting design ideas, contest participants run the risk of divulging their secrets with no reward. Social media gives companies — big and small — the opportunity to reach massive audiences with the click of a button or tap of a finger. This is a cutting-edge sword and requires attention to core concerns. The fact that companies and marketers think it is okay to invade the privacy of consumers and customers, is very wrong to me.
Internet users now have to adopt their own filters for information. On Facebook, for instance, there are different types of groups, including public groups anyone can join; semi-private groups where a request to join must be approved by a group admin; and password-protected groups. Social networking has become the place where people not only post personal things, but also businesses take advantage of marketing and many other benefits of reaching the public. If your company leaks any personal information, this can lead to a tarnished reputation and backlash that can ruin a business. I believe that honesty is the best way to build a long lasting relationship with your customers.
This data is sold to marketers, so they can target proper audiences. People have to deal with ethical dilemmas on a daily basis. Nowadays, it is about who can make the most money the quickest, by any means necessary. Many once reputable companies have been severely damaged with fake stories of consumers using their products. In the modern world news and information fly fast and it is harder for companies and individuals to bounce back from comments about themselves if it is all over for everyone to see publicly. For many years, Nestlé has been the target of many boycotts for predatory and aggressively marketing baby foods, especially to women in poorer countries as a better substitute to breastfeeding.
Being considerate regarding cultural differences and other sensitive social issues will help her business prosper. Whilst it might be tempting to tell little white lies about the quality of a product, for example, it can also be very damaging to the brand. I have conducted a research on Medical Marijuana for a project, now YouTube suggests me to watch videos on how to grow the plant. Considering the rapid development of technology, devices, and the social media world, the way of things has drastically changed. On blogs, disclosure is easy. They want to enter a safe space where they can highlight themselves and scope the net for new things and information. It is becoming easy for hackers to get in to if not protected.
Any factual error may lead to embarrassment and negative perception of the brand. Most live under many fake names, and some even use automated tools to accelerate the dissemination of misinformation. No one wants to be online to have to deal with someone harassing them. Ethics Resource Centre, 2011 In March 2010, Nestle Facebook fan page was hovered with negative remarks from its fans after the palm oil campaign, in response, the employee who controls the fan page posted offensive comments which violated the company policies hence, led to bad publicity and boycott activities from the public. Marketing has a long and well established history of recognizing and enforcing ethical practices, and government regulation of advertising is over one hundred years old.
After reading this blog on the 7 deadly sins, the one that concerns me the most is dishonestly and distortions. Issues of ethics are difficult to discuss. Conclusion: Finally, if you do the campaigns with a documented marketing strategy, it can save you from many troubles. I think it is sad how unprofessional and unethical marketers can be, which unfortunately give honest marketers a bad rap. Honesty is one of the most crucial parts of a company and being dishonest can just corrupt a company. Building customer trust is not easy and restoring customer trust is even harder. Best to train employees carefully about disclosure and have a clear policy in place.
Should a company participate in any dishonest practices that skew the quality of the company and their offerings, consumers will feel that the business may be untrustworthy in other aspects, which can lead to negative viral marketing, the inability to recuperate from damages to their reputation, a decrease in their customer base, as well as the potential for the business to go under as a result. On Cleverism, you reach more than 4m high-performance active and passive job seekers a year. Let me give you a couple of examples to make the case. I truly believe dishonesty to be the worst ethical dilemma because it can puncture someone or a companies reputation, things done dishonestly are also very hurtful on a personal and business level. Fans and engagement are not business metrics, but these are common line items on many social media scorecards and are used by social media agencies and vendors to validate performance.